In today’s times, social media can play a pivotal role in generating leads for any kind of product or business. If you want to expand your business or if you are a starter looking for a niche in the market, social media can be effectively used to generate leads. If the content is good, there will always be an audience to lap it up. Let us take you through few ways to use social media to generate leads.
•Advertise on Facebook- Facebook undoubtedly has emerged as the most commonly used social platform in the world today and keeps everyone, especially youngsters hooked to this network. Showcasing advertisements on this networking site can produce magical results. You can garner leads from the correct group. Not only this, your product /content can also get noticed via Newsfeed of your target audience. Just ensure you keep viewers engaged consistently with regular updates and interactions on the site about your products or business. If you have participated in some promotional activity of your product or if you have links, videos or blogs, use it to attract Facebook users who might just be receptive.
•Use LinkedIn – This social media contains a section where you come to know who visited your profile. Determine if they are our right audience for the specific product. If yes, then create a rapport with them slowly and build a bond. This could go a long way in your brand building. Use the ‘Answers’ segment and respond to the queries visitors might have about your subject.
•Benefit from Twitter Buzz – If you have a twitter account, nothing better than that. Twitter chats have a hashtag system by which other users can also share their opinions and follow the diverse discussions. This is a great tool way of getting leads for your business. If you don’t have a twitter account, create one and conduct a chat. Once you get the potential customers, engage and encourage them to participate in the chats. This boosts the visibility and curiosity of your product immensely. Show off your knowledge of the business venture you are in and be enthusiastic in responding to hashtags. Ascertain your assertiveness and leadership skills for everyone to see.
•Bring in paid social advertising drive- Start a paid campaign on the social network sites to get the top leads for your business. The success of this drive is preceded by some micro managing of the standards and a detailed analysis of the paid movement. A recent survey revealed that marketers intend to boost their media expenses in times to come.
•Prepare a formidable sales team- To fulfil your goals, involve a dynamic sales team and through inbound marketing, develop your team’s concept and insights into the business. As soon as your website gets visitors, let your sales team engross in setting alerts and figuring the right prospects amongst the visitors.
•Let others share your contents to their networks – This is a great way to extend your business’ reach to more audience. Your spread can be far and wide when others are also getting to contribute by sharing your ideas. This would extend your network and help you gather more leads.
In the end, social media provides ample scope to connect with the target audience for the expansion and publicity for your business and this is widely used today so, why not try and make full utilization of this new trend.