Is within five seconds on your website can a first-time visitor determine what your company is all about? Is your business website easy to navigate? Is your pricing page layout easy to understand for your potential buyers? And, lastly, is your website bounce rate too high? In today’s digital world these questions define the success of any business, drawing a fine between a company, which is booming online, while others finding it hard to have any sort of foothold. Here, in this post, we are highlighting a handful of web design tricks to obtain optimal marketing results.
Have a Proper Plan
Don’t just let your hired web designer commence working on your project, without a proper plan. To make sure, your business website is in accord with your potential audience, you need stand down online with your graphic designer Essex and decide a format that can improve your marketing results. This also involves understanding the business website designs of your successful rivals. Also, here, you seek the recommendation of the company you have hired to curate a website design for your business.
Say No Animations
Animations, once an element to magnetise visitors, nowadays does more harm than not. Because businesses in the recent years can understand that the animations only detract a website visitor from the primary objective a business website want to convey. In addition, the complicated animations, also lower the page loading speed of your business website. With an audience having an attention span of fewer than five seconds, don’t waste even a waste on the animations, and ensure your website design is straightforward and simple.
Include Social Share and Follow Buttons
Today, the social media is the new battleground for the businesses of diverse industries and a lot of gains. Therefore, ask your graphic designer Essex to include social share and follow buttons, either at the topmost corner of the website or at the footer. Otherwise, your business website will be probably missing out on healthy social media traffic. What remarkable about these buttons, visitors don’t feel like pushing, when it comes to subscribing a website socially.
If you have a website for the motive of selling something, be it any product or service, then it quite imperative that your business website should have call-to-action buttons on just about any business page, as this will leverage them to buy from your website. The call-to-action buttons tell your customers directly what to do to enhance business relationships. Here, you can have the involvement of your web design company for any recommendations on the placement of these buttons, since, they have worked on multiple websites, and they are in a better position to offer great advice.
At the end of it all, the above four tricks are great to follow in order to maximise your marketing results, but there are many more like your business website should have a clear contact us form. But, on the whole, the layout of your business website should be simple yet lucrative.